Create Attention-grabbing Corporate Videos Online

A corporate video can be defined as any video created for or commissioned by a corporation or other business entity. Advertisements are generally not considered corporate videos and instead are their own separate category. Corporate videos are usually intended to showcase a corporation in a favorable way, either through its own internal marketing channels (such as a corporate website) or for consumption on social media, like uploading to LinkedIn, YouTube or Facebook.

You can use a video editor app such as PlayPlay to make a corporate video. Taking high-quality video footage of your business or services is only one step of producing a corporate video. Overlaying music, sound effects, voice-overs, and providing subtitles all help to add value and accessibility to your corporate video. By tying everything together in a manner that is consistent with your corporate branding and values, you can use a video editor app to make a professional, high-quality corporate video for free.

Video templates, images, transitions, animations, text and voice-overs can help create a cohesive and informative corporate video. Professional corporate videos will be accessible, which means using best practices like subtitles, readable fonts and picking colors that do not clash.

The goals of a video will depend on the content. Training videos should be useful to new employees, whereas promotional videos should include a call-to-action. Customizable templates make it easy to use brand assets in a consistent manner and upload your video to the viewing platform of your choice.

In order to make a professional video you should take the time to invest in the proper equipment. First, you need to decide on the type of video and its intended market. For short-form, ‘viral’ style videos intended to go on platforms such as TikTok, you can film directly from a smartphone. For more professional videos intended for your website or YouTube, be sure to use a proper camera and external microphone. Lighting is also an important consideration as it can have a significant effect on the mood and feel of your video.

A corporate video and a business video are very similar and many use these terms interchangeably. However, there are key differences which can be used to distinguish them. For example, a business video has a broader aim, like trying to increase brand awareness. Meanwhile, a corporate video is usually more targeted, for example by providing training for new employees or a corporate overview video aimed at prospective investors.

By using a video editor like PlayPlay, you can import custom assets like graphics, logos, colors and soundbites in seconds. Once imported, you can easily activate and lock your brand assets for all your collaborators and make sure your videos are always on-brand! To protect your brand further, you can even use your company logo as a watermark on all videos.

Making a corporate video can be very expensive if you choose to hire a professional production company, but you don’t have to splash out to make a memorable and engaging corporate video. When using a video editor like PlayPlay, you have all the tools you need to make a corporate video at your fingertips. Import your own footage and images or choose from our royalty-free bank packed with millions of high-quality media, edit your video like a pro with our easy-to-use features and customizable video templates. Get feedback from your collaborators and share your video with your community!